A Case Study in Modern Airline Revenue Assurance: How Philippine Airlines saw a 500% better Revenue Recovery With RASSURE

From clearing backlogs to improving IATA credit standing and achieving a 500% increase in ADM recovery, Anna’s story shows how meaningful collaboration and full-journey audit automation can transform revenue assurance for an airline.

Watch Anna’s Testimonial

One of the most powerful outcomes Anna mentions is a 500% increase in ADM recovery after shifting to RASSURE’s automated audit model. The improvement helped Philippine Airlines recover more revenue earlier in the cycle, strengthening its financial outcomes.

This uplift was driven by:

• Full-journey visibility
  
• Automated detection of violations
  
• Faster ADM issuance
  
• Consistent audit rules applied across all markets
  

Before RASSURE’s data-driven automation, long processing times often led to ADM disputes, delays, and lost revenue opportunities. With RASSURE, ADMs are issued much faster, making it easier for partners to validate disputes and respond promptly. This speed significantly shortens resolution cycles and, as a result, improves overall revenue recovery.

A key highlight from Anna’s story is how the partnership with RASSURE helped strengthen Philippine Airlines’ IATA credit rating. IATA looks at how quickly and accurately airlines process ADMs, with:

• Reduced backlog
  
• Accelerated ADM cycles
  
• Higher accuracy
  
• Cleaner dispute handling
• Faster Audit-to-Cash

Philippine Airlines demonstrated stronger financial governance, positively impacting its rating.

Key outcomes at a glance:

• 500% increase in ADM recovery
  
• Transition from 11 to 82 markets under automated audits
  
• Improved IATA credit rating for the airline
  
• Faster, more accurate audit cycles, with reduced ADM backlogs, powered by RAX®
  

At RASSURE, we’re proud to support Philippine Airlines in its journey toward automation, data-driven intelligence, and full-journey audit excellence. Our collaboration with Anna and her team is built on a shared vision: using the power of data, automation, and strategic alignment to solve real-world challenges airlines face every day. We’re truly grateful for this partnership and excited about the continued impact we can create together.

If you’re an airline looking to improve audit coverage, reduce revenue leakage, or explore advanced BIDT Audit or Sales Audit, we’d love to speak with you. Get in touch.