Trusted by Thai Airways: How RASSURE became their Strategic BIDT Audit Partner

Q1. What has your experience been working with RASSURE over the past year, particularly in terms of collaboration, communication, and support?

Pornsri Chotiwit: Over the past year, our experience with RASSURE has been very positive. We started discussing the engagement in 2023 and began the service in July 2024. Since then, the collaboration has been smooth, with clear and timely communication.

The support team is responsive and knowledgeable. They’ve helped us address issues promptly and shared regular updates and audit findings. This proactive engagement has contributed to a well finished BIDT audit process. Overall, the experience has been very good from my side.

Q2. Thai Airways is currently using our BIDT audit services. Could you share how these services have delivered value in your context?

Pornsri Chotiwit: The BIDT audit service has delivered significant value by helping us monitor and control sharding, duplication, and fictitious bookings more effectively.

RASSURE’s system has enabled us to identify non-compliant agent behavior and issue ADMs where appropriate. This has improved booking quality and strengthened our agency relationships through data driven insights. It’s helped us protect revenue and maintain agent booking integrity, which is very important for Thai Airways.

Q3. Before partnering with RASSURE, what were some of the key audit or revenue challenges that your team was facing?

Pornsri Chotiwit: Before engaging with RASSURE, we faced several challenges related to booking integrity and revenue leakage. There was a high volume of inactive segments and fictitious bookings being created by travel agents. These often went unnoticed due to limited monitoring tools, as we were manually checking these issues.

Sharding activity was also a major concern, which led to unnecessary TPS costs and distorted booking data. It impacted both our revenue and our ability to enforce booking policies and maintain accurate demand forecasting.

With RASSURE, we now have a structured system that monitors these behaviors closely, captures bookings in real time, and handles ADMs to agents, effectively managing the entire process for Thai Airways.

Q4. In your experience so far, what makes RASSURE a reliable and strategic audit partner for an airline like Thai Airways?

Pornsri Chotiwit: RASSURE’s expertise in BIDT auditing, combined with their deep understanding of airline distribution challenges, makes them a reliable and strategic partner. 

Their structured approach, detailed reporting, and ability to act swiftly on suspicious booking patterns give us confidence in their services. They align well with our operational goals and continue to support us in enforcing booking policies. That’s what makes them a valuable partner in our distribution strategy.

At RASSURE, we’re proud to support Thai Airways in its mission to ensure booking accuracy, reduce audit burden, and safeguard its revenue. Our collaboration with Khun Pornsri and her team is based on a common vision to use the power of data, automation, and strategic alignment in solving the real world challenges airlines face every day. We are thankful for the partnership with Thai Airywars. 

If you’re an airline looking to improve your audit coverage, reduce leakage, or explore BIDT auditing, get in touch with us, we’d love to help.