WestJet: Our first client and the partnership that shaped RASSURE’s early journey

In 2017–2018, our first airline client WestJet sought more than traditional sample-based audits. Their RFP presented a real-world challenge: three months of ticketing data, multiple competitors, and one clear measure—who could deliver the most accurate and effective results.

We committed to auditing 100% of tickets using advanced automation and data-driven logic, rather than outdated sampling methods. The outcome was decisive – faster cycles, higher recoveries, and greater accuracy than established vendors. With RAX®, we replaced slow, sample-based audits with 100% ticket coverage powered by automation and machine logic.

Our Partnership

From the outset, the collaboration was defined by shared priorities—streamlining processes, reducing manual intervention, and adapting quickly to complex fare and operational changes. Within six months, our platform had already proven resilient under significant realignments, maintaining reliable audit outcomes.

This first partnership was more than a contract win; it was the foundation of an approach that continues to drive smarter, more efficient revenue assurance built on trust, innovation, and collaboration. It’s about building lasting relationships grounded in trust, shared goals, and mutual growth.

RASSURE – Building for the Future

While others are only beginning to respond to the evolving demands of revenue assurance, RASSURE is already delivering real results for global airlines across 5 continents serving 10M pax – 80M pax annually. 

At RASSURE, we believe every airline deserves smarter, faster, and easier revenue assurance. Our goal is to deliver actionable insights to airline executives to help improve the bottom line. From Agent Debit Memos claiming revenue shortfalls to recommendations on distribution, fares and surcharges, RASSURE is building an offering that spans the entire passenger journey. Utilizing Big Data, AI/Machine Learning and Natural Language Processing harnessed to grow incrementally smarter with experience, RAX ® offers value and performance never seen before. 

And it all started with one client who was willing to see things differently. Here’s to the next decade of partnership, innovation, and shared success. Thank you WestJet.

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